In the last few years there has been a fast growth in the amount of Earth observation (EO) data acquired from space. Earth observation (EO) provides various possibilities to support business processes of the agro-insurance industry. However, there seems to be a major gap between the perceived potential and the actual application of available EO capabilities by the agro-insurance sector. The Earth Observation Best Practice for Agro-Insurance (EO4I) project, initiated by the European Space Agency (ESA), builds on this bottleneck to fully exploit the opportunities EO offers for the agro-insurance sector. The two EO companies GeoVille and VITO together with the champion users from the agro-insurance sector are working closely together to find out more about the needs and challenges of the agro-insurance’s sector and how these might be addressed with the current and future EO capabilities .